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Acapulco Design Rebranding
January 30, 2023

Acapulco Design Rebranding

January 30, 2023

ACAPULCO CHAIR AND A LOT MORE

We are very proud to announce the launch of our new logo as part of the ongoing development of Acapulco Design. Our brand, design portfolio and partnerships have grown and evolved over the past 8 years and we felt it was time for a brand refresh for Acapulco Design. Along the way, it's important to us to preserve the midcentury Mexican heritage of the original Acapulco Chair while placing our latest designs and developments in a more contemporary context. We've customized our logo to show who we are today and to symbolize our future.

After careful consideration, we decided on a new logo that reflects a minimalist look and our vision to position Acapulco Design as a contemporary and avant-garde furniture and interior design brand. The starting point for the further development of new designs remains the Acapulco Chair as the source of the main inspiration. In Spring/Summer 2023 you will be able to follow the brand's redesign. We invite you to be part of this process and will keep you posted with more announcements this spring and summer. Among other things, a new homepage will be part of this development. Of course, there will also be new variants of the Acapulco armchair in this process.